Starting at LEAP Group as the managing editor, my main responsibility was to oversee the agency's internationally published magazine, as well as create original content for each of the agency's four studios.
Within six months, I rose marketing manager, overseeing all internal marketing for the parent company and its four studios.
Volume 17 / Issue 1
This issue was completed in two months - idea to print. The theme followed the consumer journey lifecycle, and was made up of 100+ shortform articles - some of which I wrote, all of which I edited. The issue was sent to 21,000 subscribers and includes a digital marketing plan requiring additional original content for both social and digital strategies.
Volume 16 / Issue 2
My second issue of Logic+Magic was focused entirely on how brands can best interact with the Millennial market. Before starting any writing or concept development, I hosted five panels of at least 5 humans, ranging in age, to best understand how various age groups interact with digital media. We then took the panel research to drive the content of this issue.
Volume 16 / Issue 1
The first issue of Logic+Magic I spearheaded included an AR cover. Download this PDF, print the cover, then use the Logic+Magic app on any smart device to see this magician come to life.